George Ambrose Wheatcroft OBE opened his first practice in first floor rooms at 72 Spring Bank, Hull. The practice flourished and over the years other optometrists joined Mr Wheatcroft and further addresses were added in the area.
Currently there are three practices, two in Hull and another in Ashby, Scunthorpe. There are two optometric partners - David Fulford and Alan Shepherdson. Further eye examinations are carried out by other optometrists and all the practices are staffed by fully qualified dispensing opticians.